About us
About Goo Goo Goodies
It started with one simple question: “Why isn’t this better?”
Goo Goo Goodies was created by parents — just like you — who wanted better solutions for everyday parenting.
We’re parents of two, and like many families, we invested in high-quality baby and kids gear because we wanted the best for our children. But over time, we kept running into the same small frustrations again and again.
Why doesn’t the highchair tray have a smooth surface so suction bowls actually stay put?
Why do kids outgrow baby sets and trays so quickly?
Why can’t a pram lie completely flat for a proper nap?
Why are there so few practical accessories for products we already love?
Why can’t some everyday items adapt better to real family life — like camping, travelling, or growing kids?
Individually, these things might seem small.
But as parents, we know those small details add up.
The Missing Pieces
Goo Goo Goodies is a collection of the “missing pieces” in everyday parenting.
We realised we weren’t alone. Other parents were asking the same questions and facing the same challenges. When we couldn’t find the solutions we were looking for, we decided to source them ourselves.
Goo Goo Goodies is a collection of the “missing pieces” in everyday parenting — thoughtfully designed accessories that improve comfort, practicality, and usability, especially as kids grow.
Rather than replacing products you already own, we focus on:
- Smarter accessories for well-known baby and kids brands
- Improvements that make products more functional and longer lasting
- Designs that work in real life, not just in theory
If it doesn’t genuinely solve a problem we’ve experienced ourselves, it doesn’t belong here.
Parent Tested, Always
Each item is tested by our family first before it reaches yours
Every product we offer is carefully selected and tested by us — with our own children, in our own daily routines.
That means:
- Real meals, real mess, real wear and tear
- At home, out and about, and on family trips
- Honest testing, not showroom testing
We don’t believe in selling things just because they look good online. We believe in sharing products that actually make parenting easier.
Many of the items we stock are things we wish had existed sooner — or alternatives where official accessories are limited, unavailable, or simply don’t meet real-life needs.
Australian Owned & Operated
"We are parents. Parents help parents."
Goo Goo Goodies is proudly Australian owned and operated, based on the beautiful Sunshine Coast, Queensland. When you contact us, you’re speaking with parents who genuinely care and understand what you’re going through.
All orders are:
- Packed and shipped directly from our Sunshine Coast warehouse
- Sent via Australia Post for fast and reliable delivery
- Supported by local customer service — no scripts, no overseas call centres
We don’t just sell products — we share ideas. Through our journal and community, we share:
- Parenting tips and insights
- Product advice and honest experiences
- Ideas that make daily family life a little easier
Because parenting isn’t easy, and even small improvements can make a big difference.
